Pace Print Advertisements

Pace Gallery’s magazine and newsprint advertisements were redesigned to follow the gallery’s refreshed brand identity in 2019, utilizing the Helvetica Now type family. I designed templates to be adaptable to any artwork, with several options for placement of the text. The simple typography and design allow the artist’s work to stand out as the primary visual element. These ads were each designed under supervision of the Art Director and approved by the Marketing Director and Art Dealer.

Creative Direction: Tomo Makiura